On the UX design spectrum, I’m the architect and strategist. I explore users’ needs and pain-points, then build products that fit their behaviors. Users aren’t looking to alter their actions. They need tools that adapt to them.

I simplify complicated design challenges into easy-to-use interfaces that drive measurable results. With 25+ years of experience at companies like Oracle and HP, I’ve led enterprise redesigns that increased portal usage 68% and mobile app transformations that took ratings from 1.5 to 4.7 stars.      More